In search of a solution for her own hair loss, Elline Surianello developed a system of hair replacement for women that launched LeMetric Hair Design Studio in 1991. Thirty years and thousands of clients later, Surianello is recognized as one of New York’s leading successful small business owners.
Surianello discovered that by satisfying women’s wants and needs, small businesses like hers can thrive. All women, at some time of their lives, need to reinvent themselves following major life changes such as divorce, loss or illness, and they need experts to guide them. And now, during a time of isolation, women are seeking products and services to take care of themselves.
This presents an opportunity for small businesses in beauty and wellness segments. Innovators like Surianello have found ways to bring their offerings directly to clients using technology and mobile home services.
The challenge for small businesses becomes how to find the resources to market their products and services more broadly. This is where the Ageless Beauty Network by LeMetric created by Surianello can help.
The Ageless Beauty Network is a collaboration of small businesses that market their services collectively for higher impact and lower cost. Participating businesses benefit from:
Social Media Promotions
Search Engine Optimization
Digital Marketing & Advertising
Customized web pages
Ageless Beauty is an opportunity for small businesses as well as national brands to partner for business growth. Surianello has collaborated with brands such as Saks Fifth Avenue and major healthcare organizations on events and other marketing initiatives. In a struggling economy, it is imperative for small businesses to join together to survive and thrive.